The Artist's Marketing and Action Plan Workbook
Written by: Jonathan Talbot
Editorial Reviews:
This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art and how to make money doing it!
Spotlight customer reviews:
Customer Rating:
Summary: Straight-Forward and Accessible Marketing Planning for Artists
Comment: We discovered this book through an Amazon search, looking for a
good but approachable marketing text for our first Art as Business
course in 2006. We liked the tone of the book as well as
the content. It offers solid market and business info for artists while
being written for the "right brained" individual. Also we liked how
Jonathan had broken the content into nice, easily digestible chunks.
It works well with our business counseling structure.
Connie Lorenzo / Program Director, North Coast Small Business Resource Center
Customer Rating:
Summary: A Beginner's Guide
Comment: This book is highly recommended for the artist who is either unorganized and just hasn't put much thought into the financial side of things. If you are highly organized or have done some planning regarding the financial side of the art business, skip this book. And if you are looking for actual information on marketing your work, skip this book.
This series of worksheets will help you recognize and organize your personal and business goals. It will lead you through the steps of calculating how you should be pricing your work and how to determine what your liveable wage is. It will not give you any ideas on how to acheive this other than a short checklist of different venues you can sell your artwork.
Personally, I hoped for a bit more marketing inspiration than this book was able to offer me. But I speak as someone who has already spent long hours calculating the dark financial side of the art world. If you haven't done that, go ahead and buy this book, it's worth the small amount of money. Otherwise, you're better off scouring the internet for marketing ideas.
Customer Rating:
Summary: Motivational Action Plan
Comment: I am a believer is seeing is believing...and in Real Estate we had forms on how to make money monthly and the steps to get there...this travels the same path...Mr. Talbot has put between the covers of this book...forms, structure, interaction....and personal insight in to ones self.....You have Income/Expense Summaries, Goals, Promotions and every conceivable type of form you need to get from the beginning of your path as an Artist to a well marketed and Profitable Functioning Artist.....if you only do the work....and fill in the blanks you will be given insight...After just attending Mr. Talbot's workshop....yes, I took his recommendation and also bought the compendium book, "How to Survive & Prosper as an Artist by the brilliant Ms. Caroll Michels...... Both Michels and Talbot have refired my knowledge ( initially acquired via Real Estate Broker and Horse Breeder/Trainer) on marketing and the new applications in their books follow the same thought now applying to my Art....What a great base with which to return to my greatest love, "Art"...Carolyn's by Design
Customer Rating:
Summary: Great direction for artists finances and marketing!
Comment: This book was very helpful in identifying everything an artist must really think about in trying to make a living from their art. Many excercises and worksheets help to narrow the focus of the artist's intent in order to be more successful in promoting and selling their unique artwok. Based on my relationships with many artists who are lacking in business training, this would be an excellent resource to get them on the success track!
Customer Rating:
Summary: Marketing and Finances for the Artist!
Comment: It's always been too easy for me to focus on producing my art and let the financial and marketing side slide. This book made me aware of new ways to promote and market my work and helped me make plans to do so. Some of the questions in this book caused me to face "tough" realities about making and selling art, like the question about "if I sell everything I make at the prices I'm currently charging, will I make money?" But the book also showed me how small changes in price can make big changes in profit. I found it helpful that the book isolated the issues of promoting and selling my work just for the satisfaction of seeing it out there in the world. And then I could also focus on the promotion and sales sections, the parts which deal with expenses, variable costs,
fixed costs, and profit.
Dewey Decimal Number: 380
EAN: 9780970168139
ISBN: 0970168136
Label: Jonathan Talbot
Manufacturer: Jonathan Talbot
Number Of Pages: 96
Publication Date: 2005-01-14
Publisher: Jonathan Talbot
Release Date: 2005-01-14
Studio: Jonathan Talbot
 | Format: Paperback List Price: $16.95 Our Price: $11.53 Your Save: $ 5.42 ( 32% ) Availability: Usually ships in 24 hours Average Customer Rating:  |
Editorial Reviews:
This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art and how to make money doing it!
The making of art and the selling of art are essentially different. For most of us, artmaking is intensely personal and private. Only when we are finished are we willing to share what we have done. Selling art is, on the other hand, a social activity in which we need to interact with the world outside our studios. This book provides a vocabulary and structure for that interaction.
When you have finished doing the exercises in this book, you will have a personalized, step-by-step marketing and action plan for selling your work.
If you like "The Artist's Marketing and Action Plan Workbook, you might also like ...
Spotlight customer reviews:
Customer Rating:
Summary: Straight-Forward and Accessible Marketing Planning for Artists
Comment: We discovered this book through an Amazon search, looking for a
good but approachable marketing text for our first Art as Business
course in 2006. We liked the tone of the book as well as
the content. It offers solid market and business info for artists while
being written for the "right brained" individual. Also we liked how
Jonathan had broken the content into nice, easily digestible chunks.
It works well with our business counseling structure.
Connie Lorenzo / Program Director, North Coast Small Business Resource Center
Customer Rating:
Summary: A Beginner's Guide
Comment: This book is highly recommended for the artist who is either unorganized and just hasn't put much thought into the financial side of things. If you are highly organized or have done some planning regarding the financial side of the art business, skip this book. And if you are looking for actual information on marketing your work, skip this book.
This series of worksheets will help you recognize and organize your personal and business goals. It will lead you through the steps of calculating how you should be pricing your work and how to determine what your liveable wage is. It will not give you any ideas on how to acheive this other than a short checklist of different venues you can sell your artwork.
Personally, I hoped for a bit more marketing inspiration than this book was able to offer me. But I speak as someone who has already spent long hours calculating the dark financial side of the art world. If you haven't done that, go ahead and buy this book, it's worth the small amount of money. Otherwise, you're better off scouring the internet for marketing ideas.
Customer Rating:
Summary: Motivational Action Plan
Comment: I am a believer is seeing is believing...and in Real Estate we had forms on how to make money monthly and the steps to get there...this travels the same path...Mr. Talbot has put between the covers of this book...forms, structure, interaction....and personal insight in to ones self.....You have Income/Expense Summaries, Goals, Promotions and every conceivable type of form you need to get from the beginning of your path as an Artist to a well marketed and Profitable Functioning Artist.....if you only do the work....and fill in the blanks you will be given insight...After just attending Mr. Talbot's workshop....yes, I took his recommendation and also bought the compendium book, "How to Survive & Prosper as an Artist by the brilliant Ms. Caroll Michels...... Both Michels and Talbot have refired my knowledge ( initially acquired via Real Estate Broker and Horse Breeder/Trainer) on marketing and the new applications in their books follow the same thought now applying to my Art....What a great base with which to return to my greatest love, "Art"...Carolyn's by Design
Customer Rating:
Summary: Great direction for artists finances and marketing!
Comment: This book was very helpful in identifying everything an artist must really think about in trying to make a living from their art. Many excercises and worksheets help to narrow the focus of the artist's intent in order to be more successful in promoting and selling their unique artwok. Based on my relationships with many artists who are lacking in business training, this would be an excellent resource to get them on the success track!
Customer Rating:
Summary: Marketing and Finances for the Artist!
Comment: It's always been too easy for me to focus on producing my art and let the financial and marketing side slide. This book made me aware of new ways to promote and market my work and helped me make plans to do so. Some of the questions in this book caused me to face "tough" realities about making and selling art, like the question about "if I sell everything I make at the prices I'm currently charging, will I make money?" But the book also showed me how small changes in price can make big changes in profit. I found it helpful that the book isolated the issues of promoting and selling my work just for the satisfaction of seeing it out there in the world. And then I could also focus on the promotion and sales sections, the parts which deal with expenses, variable costs,
fixed costs, and profit.
Technical Details
Binding: PaperbackDewey Decimal Number: 380
EAN: 9780970168139
ISBN: 0970168136
Label: Jonathan Talbot
Manufacturer: Jonathan Talbot
Number Of Pages: 96
Publication Date: 2005-01-14
Publisher: Jonathan Talbot
Release Date: 2005-01-14
Studio: Jonathan Talbot
